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Promoting $cms
to decision-makers
==
Why the CMS Garden project
is important for $cms
---
## Promoting $cms at our own events
* Attendees already convinced that a $cms event has value
* Sponsors complain about lack of potential customers
* Missing: decision-makers
---
## Where are the decision-makers?
(...in person)
* Industry-related conferences
* Trade fairs
* Alumni networks
* ...
---
To meet them, let's go where *they* are.
(scroll down for decision maker's situation)
----
### Decision-maker's situation
* Planning a web project/applications
* Budget and timeline responsibility
* Pressure to decide on the *best suitable* solution
* Comparison required
----
### Decision-maker's options
* Search the web for comparisons/ratings
* Ask peers/colleagues
* Hire a consultant
* Request offers, invite sales people
* Hear related talks on conferences
* Visit IT trade fair with corresponding exhibitors
----
### Scope
* Compare solutions to requirements
* Weigh costs against features
* Decide on the best (suitable) solution
---
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![](https://pad.cms.garden/uploads/upload_61ff996d92c75ebb6d5d9c7acb6863af.png)
CMS Garden is our brand for decision-makers.
---
Founded by FOS CMS communities
<img src="https://pad.cms.garden/uploads/upload_6e6283896264aeb19339fdf956284293.svg" width="200">
<img src="https://pad.cms.garden/uploads/upload_18794114c685344e0483828a6fdcd9a4.svg" width="200">
<img src="https://pad.cms.garden//uploads/upload_a0a7d62dde7eb9b2e893e0ca61919142.svg" width="200">
<img src="https://pad.cms.garden//uploads/upload_2141c64062b28087d6543b7a41bdabd3.svg" width="200">
<img src="https://pad.cms.garden//uploads/upload_7c509eb001a5e792e9797efdac57dd23.svg" width="200">
<img src="https://pad.cms.garden//uploads/upload_808acb10dcdf8a350ab4d97a48732a12.svg" width="200">
<img src="https://pad.cms.garden//uploads/upload_97d182f3c548a063ca745db188095fa4.svg" width="200">
<img src="https://pad.cms.garden/uploads/upload_dfcfd842a4a57d7fb7f884806575a93a.svg" width="200">
<p>"as a non-profit initiative <br>to promote the most active <br>
free and open source cms"<!-- .element: class="fragment" data-fragment-index="1" --></p>
---
## CMS Garden promotes $cms at trade fairs ...
<img src="/uploads/upload_f612bde9fa8344330cf7775988d9da21.jpg" alt="CeBIT 2014 team" height="300">
----
### ...to decision-makers ...
<img src="/uploads/upload_16c6485024f45a26d1e0feb1b4c9eb1d.jpg" alt="CeBIT 2013 booth" width="400">
----
<img src="/uploads/upload_d04d766bfaa3e3cf8fdd6239de4fa48a.jpg" alt="Press/blogger tour" height="200">
<img src="/uploads/upload_b96fa689dfd8d65bf7fc1966cd7bca88.jpg" height="200">
----
<img src="/uploads/upload_53d5ad7f325894fc641fcd4e2be0cda3.JPG" alt="Crowded booth" height="200">
<img src="/uploads/upload_bca8465947f0673a2ad7593cc5d0423c.jpg" alt="Gardener's uniform" height="200">
---
## ...at conferences ...
<!-- .slide: data-background="/uploads/upload_da627a089db46baeb11adb79e458cbb4.jpg" -->
![David in speaker prep](https://pad.cms.garden/uploads/upload_da627a089db46baeb11adb79e458cbb4.jpg)
---
## ...at other CMS's events
<div style="position: relative;">
![Drupal Europe 2018: Open Web Lounge](https://pad.cms.garden/uploads/upload_f6bac12a8efb032ec68740e65179ba3f.jpg)
<img src="/uploads/upload_61a0fe74baaddba3e2fbe337c48021fc.jpg" alt="David at WordCamp Europe 2019" width="175" style="position: absolute; left: 0; top: auto; bottom: 0; border: 2px solid #fff;">
</div>
---
## Decision-maker's handbook
<img src="/uploads/upload_adcc84d6536b3b7c7d8e54272418e210.jpg" alt="photo 2019 edition" width="400" style="float: left; margin-right: 3rem;">
<div style="text-align: left;">We call it the "CMS Gardener's Guide". It helps comparing.
Note: there is a chapter about $cms in that book.
<br>
Distribution to decision-makers on any occasion.
</div>
---
![CMS Alliance](https://pad.cms.garden/uploads/upload_ce18a4ec63ea5a89ac2767135e9eae18.png)
![all CMS logos on green](https://pad.cms.garden/uploads/upload_946cb059093b98cd85b3590b1ec540ed.png)
Web hosters, policy makers, conference organizers, multipliers contact and invite us.
They value the single point of contact into so many CMS communities.
----
<img src="/uploads/7ca482c0-25c6-480c-a87d-67e41af5fbea.png" alt="Group photo: CMS executives" height="400">
CMS/association founders, CEOs, presidents at CloudFest 2019
---
## Don't re-invent the wheel. <br>Join CMS Garden.
This project is driven by the communities – to serve the communities.
(Scroll down to find out how.)
----
### Be an ambassador for $cms at events
* Joins us at information booths.
* Meet decision-makers.
* Learn about strengths and weaknesses of $cms and other CMS.
----
### Join a cross-cms working group
* Struggling to find volunteers for a not-so-popular topic?
* Find like-minded exotic partners
* Use our (self-hosted, privacy-aware) FOSS infrastructure:
chat, file storage, drafting tools, video conference, ...
----
### Write a blog post on cms-garden.org
* A tricky solution solved with $cms
* Comparison of certain aspects in different CMS
* General topics of interest related to web projects (contributions, security, accessibility, camp organizing ... whatever)
----
### Be a speaker off the island
* Many opportunities to speak at conferences beyond $cms events
* Have yourself listed as a speaker in our database
----
### Contribute to our newsletter
* Quarterly distribution (currently)
* Looking for major news from $cms
----
### Be a facilitator
* Participate in our monthly meetings
* Inform the $cms community about event dates, initiatives, working groups
* Join our RocketChat for low-threshold collaboration
---
## Thanks for your attention.
You're very welcome to the meta community!
Join CMS Garden:
www.cms-garden.org/en/join
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